It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!

It is no secret that “word of mouth” or referral business is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at most costs very little), very few business owners or coaches use it anywhere near it’s potential!

There’s never been a perfect time to revitalise your personal brand to be engaging, remarkable and memorable. Be positioned consistently with world-class visual assets and brand strategy. Connect to a wider audience and BE KNOWN!

Check out this video from Dean which I think is very true right now.

“Own your brand, own your customers.” Find out about John's Worst investment ever...

If you're old enough to remember the early days of the internet before Google got their own entry in the Oxford English Dictionary, specifically around 1990, you will remember the clash between traditional "offline" marketing and the new "online" marketing.

One thing in small business I have learnt the hard way is to never make it hard for someone to pay you. Pretend to be your own customer and see if the experience is world-class. Could these processes be streamlined? Automated? Is there a way to create recurring income for your business?

Ep. 57 of the Bearded Biz Show featured John North, who is a 5x #1 International Best Selling Author, CEO of Evolve Systems Group, & serial entrepreneur! We talked about ‘The 5 Stages to Entrepreneurial Success’, Failing, & what it takes to be an Entrepreneur!  Check it out!

Hi, I’m Aly, and this is my book! And I wrote it because of John. I’ll tell you all about it in a minute. So, my name is Alena Norman, and I was born in Russia. I’ve traveled to many different countries and done many different things in search of my personal meaning. And I think I’m getting much closer to understanding what that is. And I’m talking about Energetic Leadership.

Sara Troy interviews John North from Evolve Global Publishing on An Authors Kiss show, on air from January 1st 2020 How Publishing your own book can be a great marketing strategy for any entrepreneur and how To Become a #1 Best Selling Author In as Little as 90 Days Without Writing A Single Word..” You probably think you need around 12 months to write a book. The vast majority of people simply can’t find the time to sit down and actually write their book. Usually this isn’t the only issue, most people don’t really know where to even start to write a book. There are 3 fatal mistakes that prevent most people from either starting or finishing their book and for those that do end up finishing their book there are the reasons why they are not successful at marketing, promoting or even getting results.