Peter B Butler is a serial systemiser. Over thirty-nine years, in four industries and six businesses, Peter's passion has been to build the systems, workflows and processes so he can play in his happy place – 'productising' within the business.  Peter sees many business owners with great knowledge and experience. They can do wondrous things, yet they sell themselves short, or can't close enough deals. Why? They haven't 'productised' what they do. They often haven't developed a sustainable, replicable 'system' to cost-effectively and consistently sell their 'widget'. Peter's goal is to help businesses generate quality, qualified leads through a systemised, automated and personalised approach. To achieve this, he builds 'machines' that attract new business, filter and... Read More »